Successful online business plan needs a proper
infrastructure. you need a full proof marketing plan to be the backbone of your
online business promotion.
Before giving you marketing plan a structure, need to know
your target customers and your competitive company market popularity and try to
understand how did they reached the level, also what they did wrong and right.
Find out what keywords you think is good and defines your
business. Those keywords you have to use in Online Marketing Plan. Whatever you
make plan keep it with a good presentation, as your investors will ask for it
to understand that what you want to do to reach your customers or target goal
or market.
There are 5 P's in marketing which needs to be in mind while
making Advertising and Marketing Plan
:-
- Product
Whatever your company is offering to customers, you need to
know their pros and cons and Optimize them according to customers need and
satisfaction.
- Price
your price of product and services should be affordable to
your target customers. you can increase price once your products and services
are popular but keep in mind that if price increase so as the products and
services, you need to increase the balanced price.
- Place
An ordered product must reach to customers in time and with
Brand Identity, try to minimize the expense in delivering orders.
- Promotion
Promotion should be for all Brand and Company Name,
Products and services, and for Promotional Events also. Promotion must reach to
targeted customers.
- People
Whoever is your customers, you must not divide them in
category, Treat all of them same, understand them, know them, and even be their
friend. This will motivate them to be your loyal customers, they can be a
source of your Product promotion also.
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